We understand the creation of a brand and/or design to be the blending of specific ideas and promises that connect with a target audience. The end result should possess its own special and unique personality. We execute both the creation and design of a new brand, using the branding strategy as our starting point and the repositioning of an existing brand (rebranding). Also, we carry out the development of brand strategies for specific lines of products.
At the same time, IC Wine creates full packing designs that aim to be totally coherent with the product’s positioning and brand environment: from the container (bottle) design to the labeling, as well as boxes and special promo cases. All of the packaging creations and designs are brought together to strictly follow a specific strategy, differentiating themselves from the competition and displaying the desired attributes. Our methodology has helped our design work for wine stand out among the rest.
Once the final design is approved, we carry all aspects of the production, as well as the creation of all necessary collateral material: Catalogs, brochures, sales kits, etc…
We also carry out graphic ads for national and international publications, as well as execute all the required steps, acting as an intermediary with the chosen medium. We also produce videos, especially for promotional use, as well as tastings, presentation, etc…